I’m Zoë Lenkiewicz, an international waste management and communications specialist. I promote concepts, partnerships and technologies on behalf of the recycling, resource and waste management sector.
I’ve been providing waste management engagement expertise to industry, government, academia, communities and the non-profit sector since 2002. My professional experience spans the technical, political and social aspects of sustainable resource management, with a focus on improving the way wastes are managed globally.
Successful waste communications relies on a combination of science and creativity. Messages need to be technically accurate and engaging for the audience, and that’s where my skills and talents come into play.
I help shape and convey messages, inspiring stories and fascinating facts about recycling, resource management and waste recovery.
If you’re looking for in-depth analysis for a stakeholder report, a content marketing strategy to boost your online profile, or ghost-writing of thought-leadership articles to set you out from the crowd, drop me a line and I’ll get straight back to you.
- Circular economy
- Resource efficiency and zero waste
- Smart materials
- Redesign and remanufacture
- Re-use and leasing schemes
- Waste and development
- Recycling and energy recovery
- Corporate responsibility
- Sustainable livelihoods
- Social enterprise
- Smart partnerships
- Technological innovation
- Sustainable tourism
- Sustainable construction
- Eco-build & off-grid living
Background photo: Installation of recycled plastic bottles representing fish, in Botafogo beach, Rio de Janeiro, 2012 for the UN Conference on Sustainable Development, Rio+20
WasteAid: Head of Programmes and Engagement; project manager, responsible for all communications, campaigns, fundraising, advocacy and external affairs (2015-ongoing).
Aquapak: raising awareness and understanding of a new ‘superpolymer’ that is 100% recyclable and 100% biodegradable (2016-ongoing).
Disaster Waste Recovery: communications strategy aimed at the humanitarian sector (2016).
Local Authority Recycling Advisory Committee (LARAC): communications strategy aimed at local government and the broader waste management sector (2016).
Biffa: senior copywriter for Industrial & Commercial, Resource Recovery & Treatment and Energy Divisions; ghost writing for company directors, producing customer-facing editorial and case studies, and a string of successful award entries (2012-ongoing).
Grant Thornton: key contributor for the Waste Annual Review; interviewing and developing editorial from industry experts in local government, the waste sector, technical and legal consultancies (2015-2016).
Alupro: communications support for Extended Producer Responsibility organisation and public-facing communications for MetalMatters campaign (2014-ongoing).
Obonjan: founding member and waste & resource management advisor for a new festival island in Croatia (2016).
International Solid Waste Association (ISWA): blogger, conference speaker and communications advisor; member of Working Group on Communications and Social Issues (2015-ongoing).
Anaerobic Digestion and Biogas Association (ADBA): technical editor for the Practical Guide to Anaerobic Digestion, the first complete introductory reference tool for those developing and operating anaerobic digestion facilities in the UK (2013).
If you’d like to develop original and engaging copy for industry stakeholders or the public, I can help. Once we’ve established your key messages, I’ll build on those with independent research to produce compelling stories. Together, we can give your press releases, editorials and reports a professional edge to show your organisation at its best.
Consultations and report writing
Public exhibitions and consultations benefit from specialist communications expertise. I act as a bridge between team members (engineers, architects, technical and legal) to deliver professional materials and successful engagement. I also facilitate stakeholder workshops and manage online surveys and telephone surveys (design, data management, analysis and reporting).
Websites and content marketing
You need to give the right impression on your website, quickly. I can help you reach your audience with crisp, clear messaging that people can understand and remember. (If your entire site needs a facelift I can arrange that too.) I can take care of your FAQs, news items and case studies to keep your audience in the loop. I’ll also make sure your web copy ranks on google, including SEO blog posts that help you to engage directly with your audience.
Presentations and training
Do you need to deliver an outstanding presentation that your audience will remember? I can help you with presentation structure, content and design, using creative visual techniques to keep your audience engaged and wanting to know more. I also help produce clear training materials for print and online, so you can focus on what you do best.
Technical writing, editing and proof reading
The quality of your writing can spell success or failure for a report, academic paper or important tender submission, and technical editing is especially helpful for documents with multiple authors. I can add value to your work by making sure your reports and proposals are concise, well-organised, and with the right unified tone to meet your objectives.
Winning an award is a credible way of demonstrating your success. I help businesses and organisations produce winning award entries (too many to mention) for brilliant waste and resource management initiatives. I’ll speak with your colleagues and customers to build a strong case that clearly demonstrates to the judges why you deserve to win.
Keen to use my waste management and communications skills to aid global sustainable development, I became a co-founder of WasteAid UK and spend half my time working as Head of Communications, helping to grow this small but much-needed charity – please visit the website to find out more about our work.